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Not all salespeople plan on a career in sales. Often, sales chooses them and suddenly they find themselves in a profession they aren't fully prepared for. The Accidental Salesperson is the answer, providing the advice and inspiration they need to master the essentials and hit the ground running.
Fully updated to reflect the changes in the marketplace, the second edition provides a much-needed roadmap anyone can use to excel in sales. Filled with money-generating strategies, humorous yet instructive anecdotes, thought-provoking axioms, and powerful tools, the book includes brand new guidance on: Selling to people who don't have time to meet - Differentiating between infor mation seekers and genuine prospects - Using social media, Skype, GoToMeeting, WebEx, and other online tools - Building relation ships competitors can't steal Lively, entertaining, and mercifully free of the dull theories, manipulative methods, and high-pressure tactics of most sales books--the second edition of The Accidental Salesperson guides readers through every aspect of selling to today's customers.- Sales Rank: #275332 in Books
- Published on: 2012-06-27
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x 6.00" w x .75" l, .84 pounds
- Binding: Paperback
- 240 pages
Most helpful customer reviews
30 of 36 people found the following review helpful.
great book!!!
By A Customer
If you are considering going into sales or are new to the profession PLEASE READ THIS BOOK. Chris has drawn from his experiences in sales and life and put together a resource that will help any new sales person develope their new job into a career. I have read the book 4 times since I bought it in July. Most books written about sales are very dry and technical, but this book balances the subject quite nicely. The tips might seem simplistic, but THEY DO WORK!!!!! IF more people in sales used the skills in this book, I think sales would would be more respected as a profession. I learned to view my job a problem solver/analyst and I approach each sale that way. First I work to uncover the real need of the person that I am marketing to and then I work to tailor my products to fit that particular need. MY relationship with clients is better than anyone else that I work with because my clients trust me and feel comfortable picking up the phone to call me and discuss problems. My clients view me as a resource and I love my job. Thanks Chris!!!! Ben
12 of 14 people found the following review helpful.
It Really Works!!
By John Doe
I have found I have been getting much better responses from this book when working on specific prospects, and the "Endless Referrals" book when I am in a networking situation.
Forexample, I met a prospect at a social function, I listened while asking questions about him, it seemed to going great. I tried to follow-up afterwards, however, he was not taking my calls. I then used the lottery ticket method, and the next time I called he took my call. I now have an appointment with him.
Additionally, I have been getting great response from prospects that I send seeds to.
17 of 21 people found the following review helpful.
Must read for all salespeople!
By Jim Scrivner
As a lifelong "accidental salesperson" as well as supervisor of salespeople I have read literally 100's of books on selling and been exposed to an equal number of selling systems. This may be the best - book and system.
The concepts and recommended actions are simple, honest, without gimmicks, contemporary and practical. The best part is that they work!
For example, I adapted "the letter" to my situation (new enterprise with zero name recognition & letters going to complete strangers). The first wave resulted in 100% appointments. One prospect, so anxious to learn more, called me before I could call him. Subsequent waves have also resulted in very high appointment rates - better than any other approach I have employed over the years.
Lytle advocates for a systematic approach that creates much-needed structure and discipline for people who by nature resist it with a passion. Following the system is easy. The time invested yields dividends.
I highly recommend this book for the novice or the grizzled veteran.
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