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One Click: Jeff Bezos and the Rise of Amazon.com, by Richard L. Brandt
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Buy now with one-click. Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. Yet Amazon's success is largely down to CEO and founder Jeff Bezos, a man described as both a 'happy-go-lucky mogul' and a 'notorious micromanager'. His high energy, passionate approach to retailing has driven Amazon to the top. Jeff Bezos is smart. Originally a computer geek, he had the vision to capitalise on the untapped online market for books. He's also a calculating machine who creates 'deal-flow' charts for every major decision, from what business to create to how to choose a spouse. One Click explores what makes Bezos Bezos. Through detailed research and interviews with Amazon employees, competitors and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions and how he makes his business decisions. Amazon.com was waiting to be discovered. It took Bezos's unique character and strategy to make it happen. Anyone in the business world can learn from his reinvention of the retail landscape.
- Sales Rank: #12881430 in Books
- Published on: 2012-08-02
- Original language: English
- Number of items: 1
- Dimensions: 5.00" h x 5.00" w x .75" l, .35 pounds
- Binding: Paperback
- 214 pages
Review
Management Today:
"One Click: Jeff Bezos and the Rise of Amazon.com."
... does it make Jeff Bezos, Amazon's founder, the Edison or Bell of today? The answers come in Richard Brandt's enjoyable book, One Click.
... a good story told well. If you want to understand the Bezos phenomenon, this is an easy and efficient way to do it
About the Author
Richard Brandt is an award-winning journalist who has been writing about Silicone Valley for more than twenty years. A former correspondent for Business Week, he is the author of the blog Entrepreneur Watch, Capital Instincts: Life as an Entrepreneur, Financier, and Athlete and Inside Larry and Sergey's Brain.
Most helpful customer reviews
4 of 4 people found the following review helpful.
More Of An Overview With No New Insights
By Ryan E. Duncan
As other reviewers have indicated this book is very shallow with no new insights. For even the casual reader of The Wall Street Journal, any national business magazine, or any form of media that reports on Bezos or Amazon, the stories and examples covered in this book would be familiar. This is not an informed insider's account and I did not get the impression that the author had any interaction with the people in the book, including Bezos himself. This is simply a book that has been put together from various common knowledge stories.
The writing throughout was overly simplistic and at times downright bad, i.e. from page 149..."Borders Group, Inc., the second largest bookstore chain, is suffering like a CEO with swine flu." I don't even understand the premise of this statement? Companies apparently live and die by the actual health of their top executive? It is a ridiculous analogy, a sophomoric simile that ends up being an insult to the challenges that any of the big box book stores were going through as the industry they had once mastered changed before they could even understand what was happening. At the end of the day, I guarantee the CEO of Borders only wished he had contracted the swine flu...I am sure that is far less painful than filing for bankruptcy and laying off thousands of hard working employees across the country.
This book's usefullness is limited to being source material for a high school business class essay and not much more.
1 of 1 people found the following review helpful.
A modern Prometheus
By Debra Hamel
Richard Brandt's One Click: Jeff Bezos and the Rise of Amazon (great name) is about the company more than the man. It tracks the rise of Amazon from its genesis (in a garage, albeit converted) to the modern Kindle era. It ends, however--not surprisingly, given its publication date of October 2011--before the introduction of the fourth generation of Kindles (the Touch) and the Kindle Fire. Readers interested in an insightful profile of the man behind the empire will be disappointed, but I wasn't. As far as I'm concerned, Bezos is a modern Prometheus who's stepped away from Olympus for a bit to improve the lot of man. If he's doing something bad in his spare time, I don't want to know about it.
It's interesting to re-watch Amazon grow up in Brandt's pages, alongside the use of the internet itself. (I placed my first order on Amazon, for Alison Weir's The War of the Roses [I STILL HAVEN'T READ IT!], on October 25, 1997. I had always thought of myself as an early customer, but my bubble has now burst: Amazon was already pretty far along its path, with its initial public offering of stock already in May of 1997, when my book shipped.) And it's nice to be reminded of the things that have changed along the way: Amazon's old logo, A9 search, zShops. There is a weird gap in the book when the author skips from 2002 to 2007. I also would have liked to see some pictures, maybe screen shots of Amazon's front page over the years, a picture of the original logo so I didn't have to look it up online. Perhaps also a timeline to tie it all together. There are a lot of details--stock prices and expansions into new product lines--that some may find boring, however readable the author's prose. Certainly if the book were about any other company on the planet, including Apple, I would not have had patience for the minutiae. But since it's Amazon....
-- Debra Hamel
0 of 0 people found the following review helpful.
Book about Jeff Besos is SO fascinating
By Starbucks Fan
Anything about Jeff Bezos is extremely interesting and surprising. Bezos is SO special. Can' t find anyone like him.
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