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Retail Management: A Strategic Approach (11th Edition), by Barry R. Berman, Joel R. Evans
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The text that helps readers thrive in today’s retailing industry.
An Overview of Strategic Retail Management; Situation Analysis; Targeting Customers and Gathering Information; Choosing a Store Location; Managing a Retail Business; Merchandise Management and Pricing; Communicating with the Customer; Putting it all Together
For readers that want to incorporate a pre-defined and well-integrated strategy into their retail experience. This text also offers plenty of career advice and information for those seeking to expand their opportunities.
- Sales Rank: #392598 in Books
- Published on: 2009-08-06
- Original language: English
- Number of items: 1
- Dimensions: 11.21" h x 1.13" w x 8.79" l, 3.55 pounds
- Binding: Hardcover
- 688 pages
- Barry Berman and Joel R. Evans
- eleventh edition
- Retail Management
- hard cover book
- a strategic approach
Most helpful customer reviews
2 of 2 people found the following review helpful.
So dry
By Sonya Knight
If you know nothing of retail it is great. The problem is that it will be outdated quickly. It uses specific stores as examples and these market is too unstable right now for that.
0 of 0 people found the following review helpful.
Five Stars
By Karen Campbell
I was able to utilize it for class and I recieved an A!
0 of 0 people found the following review helpful.
Great Book!
By Sandy Bonilla
If I didn't have such an accelerated summer course I think I would have enjoyed reading this book much more slowly. It is up to date and really interesting. Makes you think of the retail world differently.. There is so much to learn in Business. I highly recommend this book.
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